How do you get businesses big and small to be more responsible about environmental pollution and more? Carrotmob says make them an offer they can't refuse. Watch how it works:
Carrotmob Makes It Rain from carrotmob on Vimeo.
I'm not sure but my guess is that Carrotmob gets their name from the "carrot and stick" idiom. I'm never sure if that phrase implies a choice between the reward of the carrot or the punishment of the stick, or if it refers to the illusive reward of the carrot which is hanging by a string from a stick before one's eyes, or if it is as most people think a combination of the threat or actual punishment of being hit by the stick coupled with the reward of the carrot.
Apparently a lot of people are confused, so much so they put word detective, Evan Morris, on the case. Morris writes that "the earliest (1916) citation for the phrase listed by the OED seems to refer to a carrot dangling from a stick attached to and moving forward with the donkey ...But the world being what it is, the "reward and punishment" meaning took over rather rapidly, and is thus the one heard most often today."